Almo Nature is a pet food brand owned entirely by Fondazione Capellino, a non-profit commercial body with a mission to protect biodiversity and combat climate change.

*after costs, investments and taxes All revenues*

from Almo Nature sales are allocated to activities carried out by the Foundation to work towards its mission.

We Call It
Reintegration Economy

A new economic model, in which
the ownership of a company and
*after costs, investments and taxes 100% of its revenues*
are allocated to activities benefitting all living species and our shared home, Planet Earth, rather than only to a few.

Almo Nature:
The Milestones

Almo Nature is founded to realize Pier Giovanni Capellino’s vision of producing a wet pet food with 100% HFC ingredients —meat and fish originally intended for human consumption— making it the first pet food brand in the world to do so. It will become a new quality standard imitated by many.

the HFC quality standard is extended to Almo Nature kibble (in Europe).
Another world first.

Almo Nature is introduced to the U.S. market.

CatLitter is introduced to the market as a 100% plant-based, 100% natural,
100% additive-free cat litter.

June 28 – Almo Nature is donated in its entirety to Fondazione Capellino by Lorenzo and Pier Giovanni.

Almo Nature’s mission to produce cat and dog food from animals’ points of view continues and extends to its corporate purpose guiding Companion For Life, its goal to becoming a company with zero impact on biodiversity, and eventual plan to transfer ownership of Almo Nature to cat and dog owners and its employees.

Dogs and cats’ tummies are a hugely profitable commodity.
This is how we at Almo Nature use the money you spend to buy our food.

     
You are your dog.
You are your cat.

Choose for your companion in the same way that you choose for yourself.

Our product segments, defined by to the origin and quality of the ingredients:

HQS

Made with meat or fish that was originally fit for human consumption and now repurposed for pet food

Daily

Made with tuna red meat, which maintains HQS standards and is a nutrient-rich part of the fish that is highly palatable to cats

All cat products
Our litter: 100% plant-based, 100% natural, 100% additive-free

HQS

Made with meat or fish that was originally fit for human consumption and now repurposed for pet food

All dog products
FIND A STORE
You are
Companion for Life.
Choose a new status for cats and dogs in Europe.
We believe that cats and dogs, our companions for thousands of years, deserve a definitive and complete legal identity throughout Europe, as well as a specific status that defines their lifetime role within the family and society. Bicocca University of Milan Professor and Lawyer Diana Cerini is working with us on this project and coordinating an international team of specialists and comparative animal law legal practitioners.
You are the planet.
Choose a pet food brand that works towards making zero impact on biodiversity.
We wanted to go beyond the overused concept of sustainability, so we’ve made a commitment to produce our cat and dog food with zero impact on biodiversity.

We have commissioned an independent body, Cdc Biodiversité, to carry out a study, following a scientifically correct method, on the impact of the world pet food industry on biodiversity, which will be completed and published in early 2022.

Depending on the results of the study, we will define a model to which we will progressively conform our operations in order to reach our goal of zero impact on biodiversity.

 

You are Almo Nature.

Choose a brand that truly belongs
to cats and dogs.
Through a bold vision with no comparable model in today’s world, Fondazione Capellino, now the sole owner of Almo Nature and its assets, will progressively sell shares to cat and dog owners, as well as to its employees, starting in 2023.
 
It will be, for the new owners, a possession conditional upon the above requirements (therefore pro tempore) and limited to a minimum number of shares without the right to a dividend so as to eliminate any speculative intent.
At the end of this process, Almo Nature will truly be

“owned by the animals”

through the ownership of shares by their representatives.

 

Also following the completion of this process, what remains from profits from the sale of Almo Nature products (after taxes are paid) will become operating profit and will be allocated to Fondazione Capellino annually on the 30th of June.

Act: Enter your email to join our mailing list.

You will also be able to sign up for email updates on Fondazione Capellino if you wish.

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One more thing

We'd be happy to know a bit more about you — to show you more relevant information. Please, answer a few simple questions:

What animal companion(s) do you have?

How old are your animal companions?

  • Dog
  • Cat

What area do you live in?

Ooh, you have a cat and a dog! God, we like you already :)

Thanks for joining! And say hi to your cat from us :)

Thanks for joining! And say hi to your dog from us :)

Hey, it's so cool to have you here with us :) Thanks for joining!

Please, if you have any kind of feedback about Almo Nature products for cats or dogs (or both!), or about the projects of Capellino Foundation, share it with us — we are always excited about talking to people who care. Hope to see you here again soon!

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