Surprisingly better
Our HFC products are packed with meat and fish from clear origin, that are 100% HFC– i.e. originally fit for human consumption and now used in our dog food.
You can finally be certain you’re providing a meal that’s full of high-quality ingredients.
What makes it so different?
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Only fresh meat or fish in our kibble, and lots of it
Meat and fish – a source of essential amino acids – are essential to our dog’s daily diet. The nutrients in meat – especially proteins – are essential for growth and cell structure maintenance. For Alternative 170 we use up to 170 grams of fresh meat to create 100 grams of kibble.
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Assured quality that’s completely transparent
Our ingredients are HFC— i.e. originally fit for human consumption and now used in our dog food. This means you can expect high quality products without a single trace of meat or fish meal, that never contain dehydrated meat or fish.
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Single animal protein and gluten-free
We offer three HFC kibble recipes for your dog: fresh lamb and rice,
fresh salmon and rice, fresh chicken and rice. The recipes are
designed to satisfy your dog’s palate as well as all nutritional needs.
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No chemical preservatives, no GMOs
Our products are free from any chemical preservatives (BHA, BHT) or artificial flavours, and don’t contain any food colouring.
Finally… a snack!
Get ready to be spoilt for choice,
with the new and irresistible HFC dog treats!
Oven-baked in a prestigious Italian patisserie,
these tasty bites stand for a reward like no other.
What our customers say about us:
Perfect as a treat! My terrier jumps around as soon as he sees it, and always asks for more 🙂