The revised new Almo Nature logo is introducing a new step along the Almo Nature path.
We have a new pay off that well describe the new mission of the company.
Owned by the animals means: all profits generated by the sale of Almo Nature products are used to protect cats, dogs and the biodiversity through the projects of the Fondazione Capellino.
Founded in 2000 thanks to the intuition and experience of Pier Giovanni Capellino, a long-time entrepreneur in the field, Almo Nature was the first company in the world to introduce cat and dog food made with %100 HFC ingredients, that is, originally intended for human consumption according to Regulation (EC) No 1069/2009 Article 10 (a)
Today, the company continues to develop high-quality products such as aLternative, the dog and cat kibble (dry food) made with fresh meat as its first (main) ingredient. Another Almo Nature innovation, CatLitter, a completely natural cat litter, free of any chemical additives, has also recently been launched.
Throughout its 18-year history, Almo Nature has consistently set new industry standards with its range of innovative products made using only premium quality ingredients.
Today, Almo Nature has grown into a true “pocket-sized multinational” with its headquarters in Genoa, Italy and subsidiaries in Germany, Switzerland, Great Britain, France, the Netherlands, Canada, United States and China.
Our growth goes hand in hand with the development of projects supporting cats and dogs in need and defending biodiversity.
Actually we are developing two main projects
A Pet Is For Life and Farmers&Predators
“A Pet Is For Life”
is our Project with the ultimate goal of reducing the number of abandoned dogs and cats
and fix rules for responsible ownership at a European level.
There are three actions under “A Pet Is For Life”
Through LoveFood, we help relieve the burden on animal rescue centres in Europe by providing1 million meals each year for cats and dogs in emergency. LoveFood, which started in Italy, is now also active in Germany, France and the Netherlands. Our next aim is to extend it further to other European countries.
The aim is to get more cats and dogs out of the shelters through adoption and encouraging the public to make more responsible choices when taking on a cat or dog.
We offer a month of food to every animal that finds a new home and involve shelters and their volunteers to encourage people to make responsible decisions while adopting a pet. People who only adopt from the shelters joining AdoptMe receive the month of food.
We also intend to develop a project of law be presented to the European Parliament its aim, to harmonise the rules that regulate the relationship between humans and pets within the European Community
is our Project with the ultimate goal of harmonising relationship between wild and the farmers and make biodiversity an opportunity to increase quality of life.
We have 2 actions under “Farmers&Predators”
Reduce The Conflict
The conflict between predators (in particular wolfs) and farmers is getting stronger but we believe we can act through a natural way without killing the predators.
To reduce this conflict peacefully, we provide and train livestock guards dogs and food for dogs to the farmers who choose to use over more inhumane predator management methods.
A Possible Alliance
We will run a program and act to harmonize the farmer and the predators by supporting farmers and help them produce quality food while they are committing to choose to peacefully coexist with the predators. Because killing predators is never the solution to solve their economic problems.
For this reason, we want to create platform that will support farmers who sign a pact and agree to produce and sell their quality products while protecting biodiversity.
Aside of those two main European projects, we have also Dog Blood Donor
Dog Blood Donors is a database of dogs that donate blood; the database is funded by Almo Nature with the patronage of the National Association of Italian Veterinarians (ANMVI) and the National Federation of Italian Veterinarians Orders (FNOVI).