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HFC describes the highest quality of meat used in pet food.
HFC means that the fresh meat used in Alternative dry food was “originally fit for human consumption”.
After six years of research and development, Almo Nature has become the first in the world to offer Alternative, a kibble (dry food) made with 100% HFC Fresh meat*. Today, all other dry foods remain PFC quality** (i.e. made with meat originally unfit for human consumption).

Alternative marks a new era in dry food production, an example all dogs may hope will be followed by other companies in future.
Meat is the ingredient that determines the quality of the nutrient protein dry food offers your dog. Almo Nature – with Alternative – has chosen 100% HFC fresh meat as the meat ingredient.

“We are what we eat”: a truth to be mindful of for ourselves and our animals.

The meat in dry dog food

Meat remains the ideal basis for a dog’s daily diet as it is a great source of essential amino acids, which are necessary for growth, maintenance and cell reconstruction. No vegetable protein (from corn, potatoes, soybeans or peas etc.) can provide the same essential amino acids meat does, nor replicate the quality and variety of nutrients guaranteed by 100% HFC fresh meat.

To make the amino acids “ready for use”, i.e. completely assimilated by the body, the quality of the nutritious protein should have the highest biological value possible, which the ingredient 100% HFC fresh meat is able to provide in a higher level than PFC fresh meat or meat meal.

Confusion arises when a nutrient (protein) takes the place of the ingredient (meat) that contains it: it is always and only the quality of the ingredient (100% HFC fresh meat) that determines the quality of the nutrient. Chicken feathers, for example, are rich in protein… but that does not make them a high quality protein.

 


The dog was originally a carnivore. Its evolution to its current status at man’s side led it to become somewhat omnivorous: an opportunistic carnivore.
Today’s dog is considered a family member and is often fed an omnivorous diet, however, its natural nutrition would not be based on rice, corn and potatoes.
A dog needs meat in its diet. The first ingredient of dog food – from the dog’s point of view and not from the one of the industry – should therefore be meat.


 


The different levels of meat quality in kibble (dry food)

European Regulation 1069/2009 clearly sets out the meat quality levels used in dry food and Almo Nature organizes them into two categories:

1) 100% HFC fresh meat, originally fit for human consumption
*According to Article 10 paragraph a) of European Regulation (EC) 1069/2009: parts of slaughtered animals “(…) which are fit for human consumption in accordance with Community legislation (…)”

2) PFC Meat, originally unfit for human consumption
**According to Article 10, paragraph b) i, et seq. parts of slaughtered animals “(…) unfit for human consumption in accordance with Community legislation (…)”

 

100% HFC Meat

On the label, HFC meat is recognizable because:

  1.  it is always (and only) described as “fresh” (i.e. “fresh chicken”, “fresh beef”, “fresh tuna” etc.)
  2. It is explicitly listed as “100% HFC” i.e. originally fit for human consumption on the front and back of the packaging.

A dry food for dogs with these characteristics offers unparalleled quality.

PFC Meat

The label describes the meat in the recipe as fresh, dehydrated (dried) or meat meal. Let’s see some examples

• Fresh

listed on the label as “fresh chicken”, “fresh beef”, “fresh tuna” but without stating that the meat was “originally fit for human consumption”  


• Blend of fresh meat + meat meal, dried meat or dehydrated meat

  •   · Meat and animal derivatives (of which fresh chicken totals ‘x’%) …
    or
  •   · Dehydrated poultry protein, wheat, corn, fresh chicken …
    or 
  •   · Fresh chicken, chicken meal, …


• Meat meal / dried / dehydrated meat

  •   · Dehydrated poultry proteins, …
    or
  •   · Salmon meal, …
    or
  •   · Tuna***, …


• Cereals or tubers (vegetable stems) as the first ingredient

  •   · Corn, chicken meal, …
    or
  •   · Corn, chicken***, …
    or
  •   · Cassava (roots and stems), salmon***, …

 

Fresh meat: 100% HFC vs PFC

Both 100% HFC and PFC meats are fresh, but the 100% HFC fresh meat was originally fit for human consumption, unlike the PFC product.

  • HFC corresponds to the definition of European Regulation (EC) 1069/2009: parts of slaughtered animals “(…) which are fit for human consumption in accordance with Community legislation (…)”.
  • PFC corresponds to the definition of European Regulation (EC) 1069/2009: parts of slaughtered animals, which are “(…) unfit for human consumption in accordance with Community legislation (…)”.

 

 

100% HFC fresh meat vs meat meal or dehydrated meat

Meat meal and dehydrated meats are the result of a thermal process that dries the PFC meat that was not originally fit for human consumption i.e. parts of slaughtered animals, which are “(…) unfit for human consumption in accordance with Community legislation (…)”.
100% HFC Fresh meat, by contrast, was originally suitable for human consumption, according to the definition of European Regulation (EC) 1069/2009, parts of slaughtered animals “(…) which are fit for human consumption in accordance with Community legislation (…)”.

 

 

Fresh meat: PFC vs meat meal or dehydrated / dried meat

The more thermal processes the meat undergoes to be transformed into meat meal and/or dehydrated meat, the greater the denaturation of the protein within, which reduces its digestibility. In either case, it’s PFC meat that’s used.

 

 

Almo Nature presents Alternative, a worldwide innovation: the first dry food for dogs made with 100% HFC fresh meat, no meat meals, dehydrated or dried meat

It took six years of research for Almo Nature to create the formulation and develop the manufacturing process to offer the first kibble (dry food) in the world containing only one source of 100% HFC fresh meat or fish (of certified origin) but no meat meals or dehydrated meat.
Alternative represents a new standard in dry dog food quality and a new frontier in pet food production. This is because, to produce a kibble made of HFC fresh meat, it has been necessary to develop a new slow-cooking technology, meaning that in the time it takes to produce 11 pounds of PFC kibble, just one pound of high quality, HFC kibble can be prepared.

 

 

Why choose Alternative with 100% HFC fresh meat instead of PFC meat / meat meal?

  • • If you prefer your dog to eat dog food prepared with fresh meat originally fit for human consumption
  • • If you want a dog food made with a high quality protein that provides a high degree of bioavailability
  • • If you prefer that your dog does not eat dog food made, either wholly or partly, of meat meal
  • • If you’d like your dog to enjoy eating dry food again

If you agree with these statements, you’ll prefer Alternative!


* Article 10, paragraph a) “[…] parts of animals slaughtered which are fit for human consumption in accordance with Community legislation, but are not intended for human consumption for commercial reasons […]”.
** / *** Article 10, paragraph b) i, et seq. parts of slaughtered animals that are “[…] unfit for human consumption in accordance with Community legislation […]”.

How to read a label

The ingredients are listed, by law, in descending order according to the amounts in the recipe. The ingredients can also be listed by category (i.e. meat and meat by-products, fish and fish derivatives, cereals and so on) or by single food (e.g. chicken or tuna, rice, corn, etc.).

The images on the packaging must also match the composition both in quantity and in quality.

The dog was originally a carnivore that evolved into an omnivore. That said, it is still unusual to see a dog eating solely, or even primarily, vegetables or cereals because meat is indispensable for the nutritional benefits that no other food can provide.

For these reasons, we should always expect to find meat as the first ingredient in the composition of dog food.

If we consider fresh ingredients to be preferable than a meat meal or dried meat, we should look for fresh meat as the first ingredient of a recipe.

If we think that meat from “[…] parts of slaughtered animals which are fit for human consumption in accordance with Community legislation […]”* is better than parts of slaughtered animals that are “[…] unfit for human consumption in accordance with Community legislation […]”** we should look for proof of 100% HFC quality on the label, and we should expect to find an indication that clearly declares the HFC quality on the label; anything to the contrary means the meat will be considered PFC quality.

 

Four key points to check and verify

  1. Is meat the first ingredient of the recipe’s composition?
  2. If meat is the first ingredient, is it fresh, dehydrated (or dried) or meat meal?
  3. Is the meat 100% HFC* or PFC ** quality?
  4. Do the images on the packaging really correspond to the composition?

 

Once I have verified that meat is the first ingredient, how do I recognize if it is fresh?

If the meat is 100% HFC fresh, you will find the words “fresh chicken”, “fresh beef”, “fresh tuna” etc. written on the label. Also associated with 100% HFC quality, is the phrase “originally fit for human consumption*”, this will be printed on the front and back of the packaging.

A dry food for dogs with these characteristics offers unparalleled quality.

If the meat is PFC, the label will show the condition of meat used in the recipe: i.e. fresh, dehydrated (dried) or meat meal. Let’s see some examples:

• Fresh

listed on the label as “fresh chicken”, “fresh beef”, “fresh tuna” but without stating that the meat was “originally fit for human consumption”  


• Blend of fresh meat + meat meal, dried meat or dehydrated meat

  •   · Meat and animal derivatives (of which fresh chicken totals ‘x’%) …
    or
  •   · Dehydrated poultry protein, wheat, corn, fresh chicken …
    or 
  •   · Fresh chicken, chicken meal, …


• Meat meal / dried / dehydrated meat

  •   · Dehydrated poultry proteins, …
    or
  •   · Salmon meal, …
    or
  •   · Tuna***, …


• Cereals or tubers (vegetable stems) as the first ingredient

  •   · Corn, chicken meal, …
    or
  •   · Corn, chicken***, …
    or
  •   · Cassava (roots and stems), salmon***, …

 

Now, compare what you have learned with the pictures on the packaging, and if the composition does not match the images, they are clearly misleading and you can draw your own conclusions.

 

* Article 10, paragraph a) “[…] parts of animals slaughtered which are fit for human consumption in accordance with Community legislation, but are not intended for human consumption for commercial reasons […]”.
** / *** Article 10, paragraph b) i, et seq. parts of slaughtered animals that are “[…] unfit for human consumption in accordance with Community legislation […]”.

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