Specialising in dog and cat food, Almo Nature was founded in 2000 thanks to the intuition and experience of Pier Giovanni Capellino, a long-time entrepreneur in the field. Almo Nature’s philosophy revolves around the quality and origin of the ingredients used for its dog and cat food, in order to formulate recipes according to their point of view, which has been the official positioning statement for years.
Almo Nature was the first company in the world to introduce a wet pet food line that entirely consists out of ingredients fit for human consumption (HFC). The company created a dry food line directly afterwards, introducing the world’s first HFC kibble for dogs and cats under the name aLternative.
More recently, Almo Nature revolutionised the cat litter market with the launch of its innovative CatLitter. Out of completely natural origin and without any chemical components kind, this litter is distinguished by its safety and remarkable performance: a bag of 2,27 kg guarantees up to 4 weeks of hygiene (for an average cat of 4 kg).
From the start, Almo Nature has consistently set new standards with ever-innovative product lines, as well as a growing commitment to solidarity projects for cats, dogs and wildlife. This commitment led Almo Nature to adopt a new signature: pet food + aLmore
Almo Nature has grown into a “pocket multinational” with its headquarters in Genoa and smaller offices in Germany, Switzerland, Great Britain, France, the Netherlands, Canada and the United States of America, and has become a benchmark and knowledge center for innovation in the industry.
Spurred on by love and respect for nature and our companion animals, Almo Nature’s founder, Pier Giovanni Capellino decided to use all company profits (dividends), from January 2018 onwards, to invest in solidarity projects for dogs, cats and biodiversity. It is the start of a new foundation, called Fondazione Capellino (Capellino Foundation) and the start of a new positioning statement for the Almo Nature brand: owned by the animals.
The foundation has an innovative socio-economic model: a non-profit foundation (Fondazione Capellino) with the sole objective of defending dogs and cats and preserving biodiversity, merged together with a company (labour + financial capital + branded products), whose profits (dividends) allow it to pursue an aim of general interest.
This way, the animals, as well as the customers are the ultimate beneficiaries of Almo Nature.
“… and we are not stopping there, as we will continue to create innovative dog and cat foods, formulated with high quality ingredients, for the well-being of our companion animals.”