Find out more about Fondazione Capellino
What is the mission of Fondazione Capellino?
It will represent all those who share our values.It is a tool for giving a voice to those who care about their companion animals and biodiversity.It is a new model to improve the quality of life, for nature and the people who work with us.The Foundation will have its own projects, will participate in third-party projects and will manage the projects previously established by Almo Nature.
What are the current projects of the Foundation?
There are three projects, currently:A Companion Animal Is For Life will have an overall budget of 10 million Euros spanning 4 years, and it will be open, just as our other projects are, to everyone interested in contributing: associations, other foundations -- the whole community.Farmers&Predators aims to safeguard areas that are vital for the survival of great mammals (carnivores, herbivores and omnivores), helping them to coexist in territories where their habitats clash with human activity.Regenerating Villa Fortuna is an experimental agricultural project with the purpose of regenerating the soil of farmland that was subjected to decades of intensive cultivation. We aim to work on the farmland surrounding the current building where, at the end of the regeneration process, the Capellino Foundation headquarters will be settled, in the municipality of San Salvatore Monferrato Italy.
What does it mean to be this new kind of company in the pet food market?
Our main interest is to produce the best food for dogs and cats. We want every cat and dog parent to know that they are feeding their companions quality food, and that their purchase benefits other animals and nature. That is why we initiated Fondazione Capellino and combined the two entities. The foundation has an innovative socio-economic model: a non-profit foundation (Fondazione Capellino) with the sole objective of defending dogs and cats and preserving biodiversity, merged together with a company (labor + financial capital + branded products), whose profits allow it to pursue an aim of general interest. This way, the animals, as well as the customers are the ultimate beneficiaries of Almo Nature.
Who will own Almo Nature?
The Foundation will be Almo Nature's only owner, thus creating a new company model that we could call Solidarity Capitalism. Indeed, it will be owned by the animals and all the humans that will share the same solidarity values.
Who will own the Foundation?
The Foundation has no owners, neither physical persons nor legal entities, its sole owner is its purpose: the defense of dogs and cats and the safeguarding of biodiversity.It will account for its actions before the public authorities through its governance. The founder's only right is to be lifelong member of the Board. The foundation will not distribute benefits to any private individual, and in the event of dissolution of the Foundation, its assets will become the property of the state.
Almo Nature is a pet food producer that now wants to protect animals through the Foundation. Isn't this a contradiction?
The donation of Almo Nature to a Foundation, whose purpose is to protect biodiversity – and therefore, also the animals – will not solve all problems pertaining to biodiversity, but it will make a genuine difference in the lives of animals, a difference that will only increase in time.If you are a bridge builder and not a destroyer, you will know that achieving change in complex situations such as biodiversity protection, requires time, hard work and personal sacrifice. Ambition and creativity are not enough.
Who will be in charge of the Foundation?
The Foundation will be governed by its board and will uphold its own statutes, operating in full transparency, and subject to the scrutiny of the general public and public authorities.It will publish an annual financial report that includes a balance of account and list of all achievements.
How is the Fondazione Capellino financed?
All profits accrued from 1 January 2018 and onwards will (always) be at the disposal of the Foundation and, in line with Italian legislation, all assets belonging to Almo Nature will be donated to the Foundation as soon as possible.
Is this just for tax purposes?
No, not at all. The Foundation will be a non-profit commercial corporation and will pay full company taxes. In addition, the process of donating all Almo Nature’s shares are subject to a 8% donation tax, so it comes at a cost.
How can I be part of the Fondazione Capellino?
You are supporting the Foundation's goal by buying Almo Nature or recommending it to everyone living with a companion animal. You are supporting substantial projects that will defend dogs, cats and biodiversity. From 1 January 2018, all Almo Nature's profit will be transferred to the Foundation.
Isn't this just a marketing strategy?
No, that makes it sound like Almo Nature created a foundation just to publicise its social agenda. In our case, Almo Nature is owned by the foundation and the projects initiated by the foundation are funded by the profit of the company. From capitalism to solidarity capitalism: Almo Nature is 100% solidarity capitalism.
Why was the Fondazione Capellino founded as a "commercial institution without profit" and not a "non-profit organization?"
According to Italian law, as a commercial institution without profit, the foundation has the right to run Almo Nature on its own and to be financed by its profits. Founding the Foundation as a non-profit organisation would have required selling Almo Nature and re-investing the leftover capital. Pier Giovanni didn’t want to separate the solidarity projects from the commercial side of the business and decided to unite them as one. This way, anyone who works at Almo Nature is part of a wider vision, a place where profit doesn’t end up in a private bank account, but is at the disposal of living beings, both human and non-human, both vegetal and mineral. Because after all, everything on earth is life.