Corporate
Almo Nature

Specializing in dog and cat food, Almo Nature was founded in 2000 thanks to the intuition and experience of Pier Giovanni Capellino, a long-time entrepreneur in the field. Almo Nature’s philosophy revolves around the quality and origin of the ingredients used for its dog and cat food in order to formulate recipes according to their point of view, which has been the official positioning statement for years.

Almo Nature was the first company in the world to introduce a wet pet food line entirely consisted of ingredients fit for human consumption (HFC). The company created a dry food line directly afterward, introducing the world’s first HFC kibble for dogs and cats under the name aLternative.

More recently, Almo Nature revolutionized the cat litter market with the launch of its innovative CatLitter. With no chemical components of any kind and of all-natural origin, this litter is distinguished by its safety and remarkable performance: a bag of 5 lbs guarantees up to 4 weeks of hygiene (for an average cat of 9 lbs).

From the start, Almo Nature has consistently set new standards with ever-innovative product lines, as well as a growing commitment to solidarity projects for cats, dogs and wildlife. This commitment led Almo Nature to adopt a new signature: pet food + aLmore

Almo Nature has grown into a “pocket multinational” with its headquarters in Genoa and smaller offices in Germany, Switzerland, Great Britain, France, the Netherlands, Canada and the United States of America, and has become a benchmark and knowledge center for innovation in the industry.

Spurred on by love and respect for nature and our companion animals, Almo Nature’s founder, Pier Giovanni Capellino decided to use all company profits, from January 2018 onwards, to invest in solidarity projects for dogs, cats and biodiversity. It is the start of a new foundation, called Fondazione Capellino (Capellino Foundation) and the start of a new positioning statement for the Almo Nature brand: owned by the animals.

The foundation has an innovative socio-economic model: a non-profit foundation (Fondazione Capellino) with the sole objective of defending dogs and cats and preserving biodiversity, merged together with a company (labor + financial capital + branded products), whose profits allow it to pursue an aim of general interest. This way, the animals, as well as the customers are the ultimate beneficiaries of Almo Nature.

“… and we are not stopping there, as we will continue to create innovative dog and cat foods, formulated with high quality ingredients, for the well-being of our companion animals.”

Pier Giovanni Capellino
Founder

Who are we?

“… from January 1, 2018, until forever, all incoming net profits from Almo Nature product sales, will be donated to projects that will benefit dogs, cats and contribute to the protection of biodiversity.“

“… As soon as the specific Italian normative framework (currently being reformed) will permit it, we will juridically perfect this solemn and public promise by officially donating the private shares of Almo Nature to the Capellino Foundation. The profits accrued from January 1, 2018, onwards are at the disposal of the Capellino Foundation, and have been put aside while we await the definitive bill on foundations, due between the end of 2018 and the beginning of 2019.”

A new and different business model has emerged, of which the primary beneficiary is not an individual, a family, a multinational company or an investment fund — it is nature — through projects carried out by the Capellino Foundation!

So, when you choose to buy Almo Nature (or recommend it to others), instead of another cat or dog food brand on the market, you are buying the best product for your companion animal, you’re contributing to the defense of biodiversity and you’re promoting a new economic model: Solidarity Capitalism.

The projects
Almo Nature is now a dual entity

Almo Nature will become a benefit corporation, meaning that it includes positive impact on the environment, in addition to profit, as its legally defined goals. Benefit corporations differ from traditional companies in purpose, accountability and transparency, but not in taxation. This enables Almo Nature to include the goals of public interest and align itself to the Capellino Foundation.

Almo Nature will run all projects involving dogs and cats (A Companion Animal Is For Life, Dog Blood Donors) and all other marketing campaigns. The Foundation will be responsible of running the projects related to safeguarding biological diversity (Farmers&Predators, Villa Fortuna Permaculture, and starting in 2020, the great primates protection project)

In accordance with its statutes, the Foundation will not disperse funds or participate in projects that do not have (even if locally committed), an international spectrum whose objective is the defense of dogs, cats and the protection of animals and biodiversity

"At the end of the startup phase, in January 2019, Almo Nature will officially present to the Press and the community the second step of the EU project, A Companion Animal Is For Life. The project, through three complementary actions, aims at stopping abandonment and the issues surrounding stray cats and dogs, and is determined to help shelters speed up their adoption processes and transform catteries and kennels into places of temporary refuge. Find out more

Farmers&Predators aims to safeguard areas that are vital for the survival of great mammals (carnivores, herbivores and omnivores), helping them to coexist in territories where their habitats clash with human activity.

In July 2019, once the Foundation (which will officially own Almo Nature) receives its first share from the fiscal year 2018, it will launch the second step of the project, Farmers&Predators. The project's aim is to safeguard areas that are vital for the survival of the great mammals (both carnivore and non-carnivore) and to foster coexistence between them and humans, as each vie to occupy the same territory. Find out more

"Regenerating Villa Fortuna" is an experimental agricultural project with the purpose of regenerating the soil of farmland that was subjected to decades of intensive cultivation. We aim to work on the farmland surrounding the current building where, at the end of the regeneration process, the Capellino Foundation headquarters will be settled, in the municipality of San Salvatore Monferrato Italy. Find out more

Where did Almo Nature adventure begin?

“To convince wolves to become dogs, I imagined that humans had to promise something; we wanted to get to the bottom of just what that promise could have been.

It all started living together with my cats Shabbat and Chocolat, and dogs Shang, “Dottor Salento” and Yanga.

The fact that I can look at things “from their point of view” is thanks to them — which may seem obvious, but it’s not.

Especially Dottor Salento, who is always by my side, work and otherwise…he is the one who first inspired our philosophy, and then the products, with his attitude and gestures. He was the mind… I just gave his ideas a voice.”

- Pier Giovanni Capellino
The Group

Almo Nature is currently present with a subsidiary in Italy, Germany, Switzerland, France, Great Britain, Benelux, Canada and the United States and in other 38 countries through exclusive distributors.

Almo Nature S.p.A.
Almo Nature S.p.A.
  • Almo Nature Swiss GmbH
    Almo Nature Swiss GmbH
  • Almo Nature UK Ltd
    Almo Nature UK Ltd
  • Almo Nature France Sarl
    Almo Nature France Sarl
  • Almo Nature Deutschland GmbH
    Almo Nature Deutschland GmbH
  • Almo Nature Netherlands BV
    Almo Nature Netherlands BV
  • Almo Nature Canada Inc
    Almo Nature Canada Inc
  • Almo Nature USA Inc
    Almo Nature USA Inc
Governance

Almo Nature is equipped with a Corporate Governance based on the tier system: administration is entrusted to the Board of Directors and management control is entrusted to a Management Control Committee, elected within the Board of Directors.

Composition of the Board of Directors

Chairman of the Board: Pier Giovanni Capellino

Councilors: Lorenzo Capellino, Siva Prasad Reddy

President of the Management Control Committee: Carla Bellieni

Member of the Management Control Committee: Maurizio Astuni

Financial Audits are entrusted to PricewaterhouseCoopers SpA.

Organization Chart

Procurement: Cinzia Bolleri

Finance Director: Andrea De Asmundis

IT: Siva Prasad Reddy

EU Commercial Directors: Alberto Pasino, Giorgio Raffetto, Claudio Valvassori

America Commercial Director: Lorenzo Capellino

Asia Commercial Director: Pier Giovanni Capellino

Communication & Marketing Director: Marco Durazzi

Brief Data
9
local offices
39
countries official distribution area
€ 75 M
consolidated turnover in 2017
€ 81 M
estimated turnover in 2018
Fondazione Capellino

Almo Nature will be donated to the Capellino Foundation

April 23, 2018
Signing of the deed of incorporation

July 27, 2018
Before the recognition by the prefecture, the Statute underwent several modifications, among which, was a substantial one that will open the Foundation’s assembly (the Assembly of the Objectives) to the people.

The Foundation has one single goal — that is to safeguard biological diversity and to protect dogs and cats.

From the January 1, 2018, and onwards, the profits accrued by selling Almo Nature products will be at the disposal of the Capellino Foundation — meaning that they’re at the at the disposal of animals and biodiversity.

Indeed, Almo Nature is owned by the animals (property of the animals and biological diversity).

The solidarity projects will be further developed using the accrued profits from January 1 onwards, once all assets that belong to Almo Nature have been transferred to the foundation. However, the formal handover is currently awaiting execution due to legislative processes in Italy. To continue, the Italian government has to approve the reform of the service industry (for non-profit associations), which does not include specific regulations for foundations, but this is currently hampered by the ineffectiveness of the government and the Parliament.