Almo Nature


Founded in 2000 thanks to the intuition and experience of Pier Giovanni Capellino, a long-time entrepreneur in the field, Almo Nature was the first company in the world to introduce cat and dog food made with %100 HFC ingredients, that is, originally intended for human consumption according to Regulation (EC) No 1069/2009 Article 10 (a)

Today, the company continues to develop high-quality products such as aLternative, the dog and cat kibble (dry food) made with fresh meat as its first (main) ingredient. Another Almo Nature innovation, CatLitter, a completely natural cat litter, free of any chemical additives, has also recently been launched.

Throughout its 17-year history, Almo Nature has consistently set new industry standards with its range of innovative products made using only premium quality ingredients.

Today, Almo Nature has grown into a true “pocket-sized multinational” with its headquarters in Genoa, Italy and subsidiaries in Germany, Switzerland, Great Britain, France, the Netherlands, Canada, United States and China.

Actually we are developing two main projects

A Pet Is For Life and Farmers&Predators


“A Pet Is For Life”

is our Project with the ultimate goal of reducing the number of abandoned dogs and cats

and fix rules for responsible ownership at a European level.

There are three actions under “A Pet Is For Life”

 Love Food

Through LoveFood, we help relieve the burden on animal rescue centres in Europe  by providing1 million meals each year for cats and dogs in emergency.  LoveFood, which started in Italy, is now also active in Germany, France and the Netherlands. Our next aim is to extend it further to other European countries.

 AdoptMe

The aim is to get more cats and dogs out of the shelters through adoption and encouraging the public to make more responsible choices when taking on a cat or dog. 

We offer a month of food to every animal that finds a new home and involve shelters and their volunteers to encourage people to make responsible decisions while adopting a pet. People who only adopt from the shelters joining AdoptMe receive the month of food.

RespectMe

We also intend to develop a project of law be presented to the European Parliament its aim, to harmonise the rules that regulate the relationship between humans and pets within the European Community 


Farmers&Predators

 is our Project with the ultimate goal of harmonising relationship between wild and the farmers and make biodiversity an opportunity to increase quality of life.

We have 2 actions under Farmers&Predators

Reduce The Conflict

The conflict between predators (in particular wolfs) and farmers is getting stronger but we believe we can act through a natural way without killing the predators.

To reduce this conflict peacefully, we provide and train livestock guards dogs and food for dogs to the farmers who choose to use over more inhumane predator management methods.

A Possible Alliance

We will run a program and act to harmonize the farmer and the predators by supporting farmers and help them produce quality food while they are committing to choose to peacefully coexist with the predators. Because killing predators is never the solution to solve their economic problems.

For this reason, we want to create platform that will support farmers who sign a pact and agree to produce and sell their quality products while protecting biodiversity.


Aside of those two main European projects, we have also Dog Blood Donor

Dog Blood Donors is a database of dogs that donate blood; the database is funded by Almo Nature with the patronage of the National Association of Italian Veterinarians (ANMVI) and the National Federation of Italian Veterinarians Orders (FNOVI).

 

Who are we?

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Where did Almo Nature adventure begin?

“To convince wolves to become dogs, I imagined that humans had to promise something; we wanted to get to the bottom of just what that promise could have been.

It all started living together with my cats Shabbat and Chocolat, and dogs Shang, “Dottor Salento” and Yanga.

The fact that I can look at things “from their point of view” is thanks to them — which may seem obvious, but it’s not.

Especially Dottor Salento, who is always by my side, work and otherwise…he is the one who first inspired our philosophy, and then the products, with his attitude and gestures. He was the mind… I just gave his ideas a voice.”

Pier Giovanni Capellino


Our love and respect for nature and animals takes a significant step forward

Since Almo Nature’s foundation, our love and respect for nature and animals have guided our choices. It is this philosophy – this aim to really make a difference – that has led the company to the next stage of its development…

Almo Nature will be donated to the Capellino Foundation in 2018

The company will become a lasting legacy: its purpose is to respect animals and the Earth’s precious biodiversity with all profits being donated to the Foundation.

The company will serve public interest with animal welfare and well-being at its core. Our products will serve a long-term mission that will profit nature and animals.

All the projects started under the umbrella “aLmore” will be continued and developed by the Foundation and new ones will always be implemented with a European scope.

With one aim:moving from emergency relief to sustainable solutions.

The Group

Almo Nature is currently present with a subsidiary in Italy, Germany, Switzerland, France, Great Britain, Benelux, Canada and the United States and in other 38 countries through exclusive distributors.

Almo Nature S.p.A.
Almo Nature S.p.A.
  • Almo Nature Swiss GmbH
    Almo Nature Swiss GmbH
  • Almo Nature UK Ltd
    Almo Nature UK Ltd
  • Almo Nature France Sarl
    Almo Nature France Sarl
  • Almo Nature Deutschland GmbH
    Almo Nature Deutschland GmbH
  • Almo Nature Netherlands BV
    Almo Nature Netherlands BV
  • Almo Nature Canada Inc
    Almo Nature Canada Inc
  • Almo Nature USA Inc
    Almo Nature USA Inc
Governance

Almo Nature is equipped with a Corporate Governance based on the tier system: administration is entrusted to the Board of Directors and management control is entrusted to a Management Control Committee, elected within the Board of Directors.

Composition of the Board of Directors

Chairman of the Board: Pier Giovanni Capellino

Councilors: Lorenzo Capellino, Siva Prasad Reddy

President of the Management Control Committee: Carla Bellieni

Member of the Management Control Committee: Maurizio Astuni

Financial Audits are entrusted to PricewaterhouseCoopers SpA.

Almo Nature Governance
Almo Nature Organization ChartAlmo Nature Organization Chart

Procurement: Cinzia Bolleri

Finance Director: Andrea De Asmundis

IT: Siva Prasad Reddy

EU Commercial Directors: Alberto Pasino, Giorgio Raffetto, Claudio Valvassori

America Commercial Director: Lorenzo Capellino

Asia Commercial Director: Pier Giovanni Capellino

Communication & Marketing Director: Marco Durazzi

Brief Data

In 2017 it achieved a consolidated turnover of 75 million euro (48% Abroad). The estimated turnover for 2018 is 81 million Euros.

Almo Nature Data
Fondazione Capellino

Almo Nature will be donated to a Foundation in 2018

Almo Nature will, in fact, be owned by the animals (becoming the property of dogs, cats and animals in general).

The profits generated by the products will be used to protect cats, dogs and the biodiversity through the Fondazione Capellino.

The Foundation will have the preservation of biodiversity and the defence of dogs and cats as its sole purpose.

All projects born under the aLmore umbrella will be continued by the Foundation and new projects will be developed.

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